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    If you are still using a spreadsheet to manage your leads and contacts or writing your sales notes by hand, it is time to seriously consider implementing a Customer Relationship Management (CRM) application for your team. A CRM provides you with a simplistic and user-friendly organization of your sales records, from leads to activities, calls, and emails. Your sales team will easily be able to see who they need to reach out to with custom list views displaying which prospects they have not contacted and the last date and time they contacted someone, so they can follow-up appropriately. If you still need convincing, take a look at these stats provided by G2’s Learning Hub: CRM applications can help increase sales by up to 29 percent, sales productivity by up to 34 percent, and sales forecast accuracy by 42 percent. The data speaks for itself and should provide a little nudge to think about if a CRM is the right move for your team.  

    What is sales if not more than an ongoing relationship between consumer and provider? Even in an increasingly digital world, the core characteristics of a relationship is the same and just as important in building a customer base. With an increase of bots and automated replies, most consumers still want a human-to-human interaction. This is, believe it or not, causing sales teams to increase in size. More sales reps mean you need experienced, quality sales managers to lead their teams to success. 

    Not only do our fearless sales managers lead their teams, but they are responsible for reporting sales data to executives and managing the technology and tools their teams use. Technology has become an essential part of business and sales success in today’s world. However, it seems sometimes technology can cause more of a headache than it can be helpful. An important tool most sales teams have implemented or are considering implementing is a Customer Relationship Management (CRM) application. A CRM is meant to be helpful to everyone involved with the selling process, including our sales managers. CRM Destination highlights four ways a sales manager can leverage a CRM to be its friend as they lead their team. 

     

    1. How to Gain a Competitive Advantage with Technology for Your Startup
    2. How a CRM Can Improve Sales Processes
    3. CRM for Sales? Don’t Forget about Marketing!
    4. Avoid these Five Email Marketing Mistakes (And Learn from Them)

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