What do you think of when you see the term “CRM” (Customer Relationship Management)? Most people associate these three letters with sales and sales processes. While CRM applications certainly are related to improving sales efforts, they are not beholden to only benefiting sales teams. Often overlooked is how a CRM application drives the growth and success of other departments, specifically marketing.  

    When implemented with marketing in mind, a CRM has the potential to improve all aspects of the customer journey. From lead prospecting and qualification, to customer follow up and improving customer satisfaction, MyCustomer defines five ways a CRM can improve your marketing functions.  

     



    According to statistics from SuperOffice, email marketing is still the most effective marketing channel. That is why most businesses prioritize email marketing strategies over other marketing efforts. In fact, over 290 billion emails are sent every day. With your prospects and clientele receiving so many daily emails, it can be difficult to find ways to stand out. Your email campaign should drive engagement and you should be reporting on open rates, read rates, and other statistics that show you how a campaign is performing. Being able to understand and reproduce your successful email campaigns is critical in growing your business. Equally important is understanding which campaigns are not producing positive results so you can stop wasting your time, money, and other resources on unsuccessful ventures. It can be challenging trying to figure out why your email effort are not successful. Having the right application in place that provides email metrics and statistics is a good place to start. Additionally, there are common mistakes businesses typically make with their email marketing efforts. An article on SuperOffice.com talks about five of these common errors to avoid which we highlight below.  

     


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