By now, you may have heard of a Customer Relationship Management (CRM) application and how it can help you win customers. Winning customers will obviously grow your business but, be careful not to forget about the next part of the well-known acronym, Relationships. A CRM application will help you manage contact and account information streamlining the processes that improve the relationships with your customers. In fact, according to Software Advice, the number one feature that is requested by 88% of CRM users is contact management.  

    While many CRM enthusiasts preach how a CRM will benefit your revenues, pipeline management, and lead nurturing, all equally important, they tend to leave out the benefits a CRM has on contact management. An article by SuperOffice defines six CRM benefits to improve your customer relationships.   


    As a small business, you may wonder if investing in a CRM application is worth your time and money. You may feel overwhelmed by some of the bells and whistles the big-name CRM providers include. It is important not to be distracted by an expensive feature that may not provide an immediate value to your company. You may find that an overly complex system could hurt your business. But, with so many applications on the market, how do you know you are making the best choice for your business?   

    As a small business, you must consider where you are right now and where you want to be in the short, medium, and long term. You need a CRM that gives you the features you need now, and that will grow along with you as your business grows. You should also consider the customer support your CRM provider offers. You need somebody that will help get your small business up and running and that will provide a touch of personal support as you expand. In an article from, they define three important steps to consider when choosing a CRM for your small business. 


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