How a CRM Can Improve Sales Processes

    Customer Relationship Management (CRM) applications provide many features and functionality designed to improve the selling process. A CRM can help eliminate manual work like data entry and logging daily activities. If you are in the market for a new CRM for your team, make sure you understand how the application will benefit your users, specifically in relation to automatic activity capture.  

    Sales reps want to focus and spend their time selling. They do not want to have to worry about logging every call they place or email they send just to meet an activity quota (the good reps at least). That is where a CRM comes into play. With features like automatic call and SMS logging and email association, the application will eliminate that manual effort so reps can focus on closing more deals. 

    A good CRM will automatically capture these activities for you. A great CRM will help you schedule follow-up activities and give you actionable insights on your activity data. As a sales rep, you want to see the last time you have held an activity with a prospect or client, whether it be a call, SMS, or email so you can determine when you should schedule your follow up efforts. It is important to know when last activity was, but it is even more important to know when to schedule the follow up. That is another area where CRM can help. A CRM can recognize when someone has not been contacted in “x” amount of days and automatically schedule an activity for you. So, the next time you login to your CRM, you will see that activity and be reminded to follow up with your clients.  

    With helpful features like automatic call logging, automatic SMS logging, and automatic email association, a CRM stands to benefit your sales users and help them focus on their selling efforts. There are many other features of a CRM that will benefit other aspects of the selling process including marketing and building customer relationships, but it is important to keep in mind the main focus of a CRM, sales.  


    We would love to hear from you! Send us an email to This email address is being protected from spambots. You need JavaScript enabled to view it. to start the conversation about how you automate! 

    What areas of the selling process do you and your team currently use automation for?  

    How long do you typically wait to follow up with a prospect you have reached out to?  

    Which communication channels do you normally use in your selling process? Call, SMS, Email, other? 


    AMPED is a CRM application built to improve all aspects of the sales lifecycle and to boost the selling process. With powerful voice features like click-to-dial and automatic call logging, AMPED helps sales users automatically capture their activities and eliminates the manual efforts that go into holding those activities. AMPED also offers various lines of communication including SMS and emailing and can automatically associate those activities to the right record in your database, again removing manual efforts. Try AMPED for free today and see how its powerful features can improve your sales processes!  

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