Taking the risk to venture your new product or service into the marketplace takes courage, time, and the right tools to be successful. Challenging the incumbents in your space my seem daunting but startups have one advantage to help them rise to the challenge: agility. In an article published on Entrepreneur.com, Curtis Peterson speaks to this advantage.  

    Most big players are already consumed in legacy contact management technologies and do not possess the flexibility startups do in choosing the latest and greatest applications to help them succeed. These new tools especially have a strong benefit to sales and sales processes.  

    Customer Relationship Management (CRM) applications provide many features and functionality designed to improve the selling process. A CRM can help eliminate manual work like data entry and logging daily activities. If you are in the market for a new CRM for your team, make sure you understand how the application will benefit your users, specifically in relation to automatic activity capture.  

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