Is your business focused on value creation or revenue extraction? Choosing one of these models can mean the difference between brand growth and stagnation. In order to increase revenue, you have to put your customers first by delivering a compelling value.

    Let’s assume your product or service offers a clear value. Are your customers aware of what it is? You can better communicate your value and sell smarter with a customer engagement strategy.

    Read on to discover three tips on how you can transform prospective customers into loyal fans and uplift your profitability.

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