Let’s face it, people cannot go 30 seconds without looking at their phone. With daily communication running through text messaging, why not consider using SMS for business? According to a study by TaTango, 90 percent of text messages are opened within three minutes giving you a clear-cut avenue to capture the attention of your audience. Instead of thinking of SMS messaging as a tool to send promotions or offers, think of it as a way to start a two-way conversation with a consumer. 

    The way we normally think about SMS marketing is related to one-way promotional campaigns where there is no interaction after the message is received. With two-way SMS marketing, it is a conversation. Two-way texting allows the consumer to reply to your original message or send a message directly to you. Rather than going to a support box that could go hours, if not days, with a response – with two-way messaging, you can instantly respond to your request through a text. In fact, a study run by Zapier found that “this quick and personal way of talking with customers leads to up to 24 percent higher conversion”. Personal conversations with quick response times leave a pleasant memory in the consumers mind and builds a strong customer relationship leaving them more willing to interact with or purchase from you again.  

    Now that we have defined what two-way SMS marketing is and how it can help improve your customer relationships, let us dig into some effective ways to leverage this strategy. 


    A business does not magically grow overnight. Sales, revenue, and overall success takes time to develop. But what if you are spending time and resources on marketing and prospecting trying to grow your business and the orders simply are not coming in? How do you know where or what the problem is with your strategy? Understanding where the problem lies is the first step in modifying your strategy and increasing your sales. Rahul Varshneya, a writer for Entrepreneur, lists five reasons why your sales may be stuck in a rut. We highlight them below. 


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