How to Gain a Competitive Advantage with Technology for Your Startup

    Taking the risk to venture your new product or service into the marketplace takes courage, time, and the right tools to be successful. Challenging the incumbents in your space my seem daunting but startups have one advantage to help them rise to the challenge: agility. In an article published on, Curtis Peterson speaks to this advantage.  

    Most big players are already consumed in legacy contact management technologies and do not possess the flexibility startups do in choosing the latest and greatest applications to help them succeed. These new tools especially have a strong benefit to sales and sales processes.  

    Back in the day before technology, salespeople used to get to meetings early and hang around the office lobby trying to get a better feel of the company and the other vendors and people they interacted with. Now, all that has changed thanks to technology, specifically Customer Relationship Management applications. No longer is there a need to show up to meetings early to try to find some last-minute information (though showing up early is still a good practice). A CRM contains real-time data and can provide you with up-to-date news and information about a company with a single click of the mouse. Not only does a CRM provide you with real-time data, but it is also accessible anywhere you have an internet connection or can use a mobile-app.  

    Along with real-time data, CRM applications provide your startup with sales tools to boost sales process efficiency. Features like one-click dialing or emailing and automatic activity capture saves your sales teams valuable time. The best part is the goliaths of an industry are stuck manually entering data in their old systems and do not have the adaptability a startup does to implement many of these sales-enhancing features. That is why it is ever important for a startup to strongly consider implementing technology that will help them hit the ground running with clear, real-time data and a better understanding of their customers’ wants and needs.  


    Are you a startup company looking for tools to help your sales team right away? What are some tools you have considered? What features are important to you? Let us know at This email address is being protected from spambots. You need JavaScript enabled to view it.

    AMPED is a CRM application with powerful sales-boosting features like its iSeek Hot Button that quickly looks up recent news, social activity, and information about a company or person you are reaching out to so you are always up-to-date with your prospects and clients. Additionally, AMPED showcases time-saving functionality like click-to-dial, automatic activity logging, and automation helping your sales team eliminate manual work and giving them a leg up on the competition.  

    AMPED comes in different plans that fit your business’s needs. Try it out for free today at 

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